THE DEBUT COLLECTION LOOKBOOK
Welcome to the New Heritage.
This isn’t fast fashion. This is grit, grit with style.
Born from a respect for rugged craftsmanship and stories that linger in worn leather and sun-faded cotton, Stag & Spur is where old frontier soul meets a modern, masculine edge.
Our debut collection lands at 7pm BST on April 30th, 2025—built for men who don’t need to shout to make a statement. It’s all about quiet confidence, solid gear, and looking sharp without trying too hard.
We’re talking cowboy boots that earn their scuffs, flannel shirts that only get better with time, and jackets that could tell their own stories if they had a voice.
Each piece is crafted to take you from the backroads to the bar, with tailored fits and quality that doesn’t quit.
Want in early?
Join the crew—sign up to our newsletter here for first dibs on the drop.
And a big shoutout to Sonder Lust Photography for capturing the grit and charm just right, and to Steve at the BoatShack for letting us turn his AirBnB place into the Wild West for a day.
RODEO RANCH CLASSIC LOGO T-SHIRT
A good tee is like a trusted tool—dependable, comfortable, and made to last. The Rodeo Ranch Classic Logo Tee in heather brown is built from a rugged cotton blend that stands up to the dust and grind of the day while staying soft against the skin.
£39
Coming 30 April, 2025 – click here to sign up for early access
STARS BLACK TRUCKER CAP BY STARS & STRIPES
A good cap isn’t just an accessory—it’s part of the uniform. The Stars Black Trucker Cap is made for long days under the sun, built with durable cotton fabric and breathable mesh panels to keep you cool when the work doesn’t let up.
£32
Coming 30 April, 2025 – click here to sign up for early access
REBEL PRO BY DURANGO MEN'S COWBOY BOOT
Built for the long haul. There’s no substitute for well-made boots. The Rebel Pro™ by Durango® is built for the man who puts his gear to work—whether that’s on the ranch, the job site, or a night in town. Crafted from full-grain leather, these boots are tough enough for hard miles and sharp enough for any occasion.
£220
Coming 30 April, 2025 – click here to sign up for early access
WAFFLE KNIT HENLEY
Built for the man who knows the value of hard work and well-made gear, the Classic Waffle-Knit Henley is a rugged essential designed for warmth, comfort, and durability. Whether you’re chopping wood, riding fence lines, or just stepping out into the crisp morning air, this thermal layer has you covered.
£42
Coming 30 April, 2025 – click here to sign up for early access
CHARCOAL OMBRE CHECK SHIRT
Some shirts come and go. This one stays. The Charcoal Ombre Check Shirt is built for men who put in the miles—whether that’s on the ranch, in the country, or kicking up dust in town. Crafted from a durable cotton blend, it delivers the perfect balance of softness, strength, and all-day comfort.
£82
Coming 30 April, 2025 – click here to sign up for early access
HOUSTON BLACK COWBOY HAT BY STARS & STRIPES
Premium quality wool felt cowboy hat. A hat that speaks of grit, tradition, and undeniable style. The Houston Black Cowboy Hat from Stag & Spur is crafted for the modern maverick—bold, timeless, and built for the long haul.
£131
Coming 30 April, 2025 – click here to sign up for early access
ARIAT MEN'S BOOKER ULTRA SQUARE TOE WESTERN BOOTS
Embrace the West Every Day: Perfect for Any Occasion!
Step into style with the Ariat Booker Ultra Square Toe Western Boot for men, a refined yet authentically western addition to your wardrobe. Crafted with the perfect blend of tradition and modern flair, these boots exude sophistication while staying true to their cowboy roots.
£150
Coming 30 April, 2025 – click here to sign up for early access
DENIM WESTERN RANCH JACKET
Premium quality wool felt cowboy hat. A hat that speaks of grit, tradition, and undeniable style. The Houston Black Cowboy Hat from Stag & Spur is crafted for the modern maverick—bold, timeless, and built for the long haul.
£131
Coming 30 April, 2025 – click here to sign up for early access
JAXON & JAMES TOMBSTONE BLACK COWBOY HAT
A good hat isn’t just an accessory—it’s part of the job. The Jaxon & James Tombstone Cowboy Hat is made for men who put their gear to the test, whether they’re working cattle, riding open country, or rolling into town after a long day.
Crafted from 100% wool felt, this hat is crushable, water-resistant, and tough enough to take a beating while holding its shape.
£59.95
Coming 30 April, 2025 – click here to sign up for early access
BLUE CHECK WESTERN SHIRT
Built for the Workday, Styled for the Weekend. A classic western essential, built tough for the ranch and sharp enough for a night out. The Blue Check Western Shirt is crafted from a durable cotton-poly blend, offering the softness of cotton with the strength of polyester—making it ready for long hauls, hard work, and everything in between.
£82
Coming 30 April, 2025 – click here to sign up for early access
COUNTRY MUSIC CAP BY STARS & STRIPES
This isn’t just another cap—it’s a tip of the brim to country roots and the American spirit. The Stars & Stripes Country Music Cap delivers comfort and western soul, built for long days under the sun and long nights under the stage lights.
£32
Coming 30 April, 2025 – click here to sign up for early access
LONGHORN WESTERN SHIRT BY STARS & STRIPES
A true cowboy doesn’t just wear a shirt—he wears a story. The Men’s Longhorn Western Shirt by Stars & Stripes embodies the grit, tradition, and untamed spirit of the West. Crafted from 100% cotton denim with a vintage-faded wash, this shirt carries the well-worn look of a trusted favourite from day one.
£74.40
Coming 30 April, 2025 – click here to sign up for early access
EAGLE WESTERN SHIRT BY STARS & STRIPES
For the man who walks his own path, the Men’s Eagle Western Shirt is built to embody the grit and independence of the frontier. Crafted from rugged 100% cotton denim in a deep, weathered green, this shirt doesn’t just wear—it tells a story.
£83.98
Coming 30 April, 2025 – click here to sign up for early access
OUTLAW COTTON CANVAS WAXED JACKET
Rugged Utility, Timeless Style. Some jackets are built for looks. Others are built for work. This one’s made for both. The Outlaw Canvas Waxed Jacket blends hard-wearing durability with timeless western style, making it just as at home on the ranch as it is in town.
Crafted from water-resistant waxed canvas, this jacket repels rain, wind, and whatever the day throws your way.
£138
Coming 30 April, 2025 – click here to sign up for early access
